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Six paid front doors. One of them belongs to you.

When a project has material unknowns, paid discovery turns them into a risk plan, scope map, and quote basis you can use whether or not you hire us. Half of every discovery fee credits to the kickoff Project Retainer if you proceed within thirty days. The credit is capped at that Project Retainer; unused credit lapses and does not roll forward.

B7The Discoveries

The six discoveries at a glance

Discovery Price Time Type
SiteLift Fit Check $750 1–2 days Productized, fixed
Website Migration Audit $1,500 3–5 days Productized, fixed
Web App Discovery $3,500–$5,000 1–2 weeks Quote-based
AI Automation Blueprint $3,500–$10,000 1–3 weeks Quote-based
Mobile App Discovery $5,000–$7,500 1–2 weeks Quote-based
SaaS / Product Strategy $7,500–$15,000 2–4 weeks Quote-based

On a small screen, swipe the ledger sideways to compare all four columns.

The shared rule: Half of every discovery fee credits to the kickoff Project Retainer if you proceed within 30 days. The credit is capped at that Project Retainer; unused credit lapses and does not roll forward. You keep the document either way.


Start here

Tell us what you're trying to build or fix. We review the fit and reply by email with the appropriate next step, including a discovery recommendation and price when discovery is warranted.

We reply by email. This form posts to Toledo's lead intake service at eolkits.com; read the privacy details and terms.


If you'd rather self-route

The same routing, but as a static reference. Useful if you already know what you want and just need the link.

What you came to do Which discovery
"My WordPress costs too much" SiteLift Fit Check ($750)
"Custom website rebuild, escaping WordPress" Website Migration Audit ($1,500)
"Custom-designed site, no migration needed" → Package inquiry on ToledoWeb
"Internal tool to replace spreadsheets" Web App Discovery ($3,500–$5,000)
"SaaS MVP — build the product" SaaS / Strategy ($7,500–$15,000)
"AI workflow, agent, or RAG system" AI Blueprint ($3,500–$10,000)
"Mobile app — iOS, Android, cross-platform" Mobile Discovery ($5,000–$7,500)

→ Genuinely don't know? Write a letter.


SiteLift Fit Check ($750 fixed)

The smallest paid front door. Productized triage for productized WordPress exits. We confirm which of the four SiteLift packages fits, which destination platform makes sense, and any data risks before quoting the full project. One to two business days.

Website Migration Audit ($1,500 fixed)

The deeper migration discovery. For 25+ page sites with real SEO equity, custom design ambition, or compliance needs. Three to five business days.

Web App Discovery ($3,500 – $5,000)

Required first step for any internal tool, customer portal, dashboard, or custom web app. Maps the feature set, the database schema, the integrations, and the user roles. One to two weeks.

AI Automation Blueprint ($3,500 – $10,000)

Required first step for any production AI engagement. Maps the data sources, the autonomy level, the governance posture, the integration surface. One to three weeks.

Mobile App Discovery ($5,000 – $7,500)

Required first step for any iOS, Android, or cross-platform engagement. Maps the screen set, the hardware features, the App Store risks, and the launch plan. One to two weeks.

SaaS / Product Strategy ($7,500 – $15,000)

The deeper Apps-track discovery for SaaS founders. Product strategy, business model validation, technical architecture, and financial model. Two to four weeks.


Why every project starts here

A free consultation is paid for in someone else's time, and that someone is usually the person doing the work. We don't run free consultations because the people who would do the discovery work aren't in a position to give it away. So we charge for it. The trade is that the discovery produces something real — a document you can take to any developer.

Every quote that doesn't go through discovery is a guess. Discovery is how we both end up at the right number.


Not sure which one belongs to you?

Use the five-field form above and choose “Not sure yet.” The same inquiry carries your goal, budget band, and reply address without asking you to complete a second intake.

→ Go to the routing form


B7 / Outro

The hard part is picking which front door. The discovery itself does the rest.