Five sides of the catalog. One studio behind all of them.
The work splits five ways. Each side has its own microsite — its own identity, its own pricing, its own discovery product, and its own front door. Choose the track you need. If you aren't sure where you belong, start with Discovery.
A2The Catalog
ToledoWeb — Custom websites
The work that gets screenshotted and shared.
- Range: $5,500 – $250,000+
- Discovery: Website Migration Audit ($1,500)
- Best for: Founders, design-led brands
SiteLift — WordPress exits
Productized migrations off WP, Squarespace, Wix.
- Range: $3,500 – $65,000+
- Discovery: SiteLift Fit Check ($750)
- Best for: Businesses bleeding money on WP maintenance
Toledo Apps — Web apps + SaaS
Custom software that replaces spreadsheets.
- Range: $15,000 – $750,000+
- Discovery: Web App Discovery ($3,500–$5,000)
- Best for: Operations leaders, ops-heavy businesses
Toledo Mobile — Native + cross-platform
iOS/Android apps that pass the App Store test.
- Range: $50,000 – $700,000+
- Discovery: Mobile App Discovery ($5,000–$7,500)
- Best for: Product owners, consumer brands
Toledo AI — Agents + automation
Production AI with governance and cost caps.
- Range: $10,000 – $300,000+
- Discovery: AI Automation Blueprint ($3,500–$10,000)
- Best for: Anyone who needs autonomous systems that respect data
What sits across the catalog
Three things don't belong to a single microsite because they cut across all five.
Care plans — one maintenance ladder
Whatever we ship, we maintain. Basic Care at $750/mo for static sites through Strategic Growth at $10,000+/mo for fractional engineering on production systems. Plus pure-dev Starter / Growth / Scale buckets if you'd rather buy hours than service.
Discovery products — six paid front doors
Two are productized fixed-price — SiteLift Fit Check ($750) and Website Migration Audit ($1,500). Four are quote-based within published bands — Web App Discovery, AI Automation Blueprint, Mobile App Discovery, and SaaS / Product Strategy. The hub sorts you onto the right one.
Toledo Partner — white-label for agencies
$125/hr floor, $150–$175/hr for complex work, retainer buckets from $1,500/mo. Non-compete, full IP assignment, your-name-on-the-PR-not-ours. We can join your Slack or stay invisible.
Other shelves on Side B
Codebases for sale. Pre-built, documented, tested repositories
you own outright. Buy and deploy.
→ Browse the shelf
The Rescue — case studies. Systems we pulled out of the fire.
Numbers, timelines, and what changed.
→ /case-studies
Nonprofit pricing. 501(c)(3) and mission-driven organizations
get hard-floor pricing on Signal through Studio, plus reduced-rate Care plans.
The trade is a written case study and a 2-minute testimonial.
→ /nonprofit
How a project starts
The first call is fifteen to thirty minutes. We talk about what you need, what you've tried, and what good looks like. By the end you'll know which microsite or discovery you belong in, what the band is, and when we could start.
Most projects then move into a paid discovery — that's where we map the actual scope and produce a fixed-price quote. Discovery isn't a sales pitch dressed up; it's real work that produces a document you can use whether or not you hire us. Half the discovery fee credits toward the project deposit if you proceed within thirty days.
If you want to skip the call, every microsite has its own inquiry form. They take five minutes and you get a real reply within a business day.