Five sides of the catalog. One studio behind all of them.
The work splits five ways. Each side has its own microsite — its own identity, its own pricing, its own discovery product, and its own front door. Choose the track you need. If you aren't sure where you belong, start with Discovery.
A2The Catalog
ToledoWeb — Custom websites
Websites that don't look like everyone else's.
- Range: $5,500 – $250,000+
- Discovery: Website Migration Audit ($1,500)
- Best for: Founders, design-led brands
SiteLift — WordPress exits
WordPress is the monthly drag. SiteLift is the clean exit.
- Range: $3,500 – $65,000+
- Discovery: SiteLift Fit Check ($750)
- Best for: Businesses bleeding money on WP maintenance
Toledo Apps — Web apps + SaaS
Custom apps, forged around your business.
- Range: $15,000 – $750,000+
- Discovery: Delphi App Discovery ($3,500–$5,000)
- Best for: Operations leaders, ops-heavy businesses
Toledo Mobile — Native + cross-platform
Native app discovery for serious product teams.
- Range: Native $50,000+ · cross-platform $65,000+
- Discovery: Delphi Mobile Discovery ($5,000–$7,500)
- Best for: Product owners, consumer brands
Toledo AI — Agents + automation
Governed automation, agent systems, and production AI.
- Range: $10,000 – $300,000+
- Discovery: AI Automation Blueprint ($3,500–$10,000)
- Best for: Businesses that need autonomous systems with governance
What sits across the catalog
Three things don't belong to a single microsite because they cut across all five.
Care plans — one maintenance ladder
Whatever we ship, we can maintain. Hearth Care starts at $750/mo for static sites and Olympian Care starts at $10,000/mo for fractional engineering on production systems. Pure-development Hearth / Aegis / Olympian buckets are available for an already-defined monthly queue.
Discovery products — six paid front doors
Two are productized fixed-price — SiteLift Fit Check ($750) and Website Migration Audit ($1,500). Four are quote-based within published bands — Web App Discovery, AI Automation Blueprint, Mobile App Discovery, and SaaS / Product Strategy. The hub sorts you onto the right one.
Toledo Partner — white-label for agencies
$125/hr floor, $150–$175/hr for complex work, partner retainers from $2,500/mo. Agreements can include non-solicitation boundaries and written IP assignment terms. Nicholas remains the traceable technical author even when delivery is white-label.
Other shelves on Side B
Codebase archive. Retained engineering references with inspectable
artifacts and explicit limits. They demonstrate capability; they are not offered
for sale or license.
→ Inspect the archive
Proof & Field Notes. Dated public research and sample deliverables,
each labeled so it cannot be mistaken for paid client work.
→ Read the evidence
Nonprofit pricing. 501(c)(3) and mission-driven organizations
get hard-floor pricing on Arcadia through Laurel, plus reduced-rate Care plans.
The trade is a written case study and a 2-minute testimonial.
→ /nonprofit
How a project starts
Start with the short inquiry. We reply with the likely service track, published band, and the questions that still need answers. If a call would resolve those questions faster, it is usually fifteen to thirty minutes.
Work that cannot be responsibly quoted from the inquiry moves into paid discovery — that's where we map the actual scope and produce a fixed-price quote. Discovery isn't a sales pitch dressed up; it's real work that produces a document you can use whether or not you hire us. Half the discovery fee credits toward the kickoff Project Retainer if you proceed within thirty days. The credit is capped at that Project Retainer; unused credit lapses and does not roll forward.
If you want to skip the call, every microsite has its own short inquiry form. Replies are handled by email.