A1Liner Notes
A studio for the
slow, careful kind
of software.
We build, fix, and ship the code that runs underneath the rest of your business. No agency theatre. No quarterly roadmaps written in passive voice.
Most technical work today moves at the speed of a tweet. A bug ticket gets routed through five tools and three time zones. A feature request comes back as a Notion doc. Months later, somebody finally ships something nobody wants to maintain. We started Toledo Technologies because we wanted to do the opposite of all of that.
The studio is a solo practice on purpose. Nicholas Toledo scopes the work, writes the code, opens the pull request, and owns the handoff. If a project ever requires another specialist, that person and their role are disclosed before they receive access.
What you'll find on this record
Side A — the side you're reading — is the studio itself: who we are, how we work, and the five sides of the work we take. Side B is the catalog. Five microsites, each with its own identity, its own pricing, its own discovery product. Plus a small shelf of engineering references retained as capability evidence, plus field notes that label independent research and sample work explicitly.
The whole thing is meant to be read like a printed liner. There are no sidebars trying to capture your email. No popups. No "schedule a 15-minute discovery call" floating buttons. If you want to talk, the letter to the reader on the inner sleeve has every way to reach us.
"High-fidelity is a feeling, not just a resolution."
— Studio principle
Five sides of the studio
Custom websites. Editorial design and bespoke builds for companies
whose website needs to look the part of what they charge. Six packages, $5,500
to $250,000+, all custom. Completed proposal-defined deliverables transfer after
final payment; reusable methods and components remain Toledo's.
→ web.toledotechnologies.com
WordPress exits. WordPress is the monthly drag. SiteLift is
a scoped exit into modern, client-owned infrastructure. Four packages, $3,500
to $65,000+. The $750 Fit Check confirms platform, risk, and quote before a
migration begins.
→ sitelift.toledotechnologies.com
Web apps and SaaS. Custom apps, forged around your business.
We replace spreadsheet sprawl and disconnected tools with software that actually
works. Internal tools to enterprise SaaS, $15,000 to $750,000+. Every engagement
starts with paid discovery — we don't quote what we haven't scoped.
→ apps.toledotechnologies.com
Native mobile. Native app discovery for serious product teams.
iOS, Android, and cross-platform work includes store-readiness planning and
submission-risk review; store approval is never guaranteed. Native builds start
at $50,000 and cross-platform builds at $65,000.
→ mobile.toledotechnologies.com
AI agents and automation. Governed automation, agent systems,
and production AI for operators who have to live with the consequences. $10,000
to $300,000+. No chatbot toys.
→ ai.toledotechnologies.com
What lives on this side
Three things sit on Side A because they cut across all five microsites:
Care plans → — One maintenance ladder for everything we ship. Hearth Care at $750/mo through Olympian Care at $10,000+/mo, plus pure-dev Hearth / Aegis / Olympian buckets. The same ladder applies to an Arcadia marketing site and an enterprise SaaS system.
Discovery products → — Six paid discoveries across the catalog. SiteLift Fit Check at $750, Website Migration Audit at $1,500, then four quote-based discoveries from $3,500 to $15,000 covering web apps, AI, mobile, and SaaS strategy. If you don't know which microsite you belong on, start here.
Toledo Partner → — White-label engineering for agencies. $125/hr approved-partner floor, non-solicitation, and IP assignment defined in the project agreement. This is Nicholas's direct engineering capacity, not an undisclosed bench; attribution and client disclosure follow the agreement without falsifying authorship.
You'll know whether the work fits the published scope by the end of the first call. If it does not, we'll say so plainly.
That's everything that needs to be on the front of the sleeve. The rest of the record is below. Read on →